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Broadband Tips 4 Aug 2025

What is Full Fibre and why does it matter?

Full fibre (FTTP) delivers internet over fibre optic cables all the way to your home - no copper, no slowdowns. Here's why it makes a real difference to your daily life.

What is Full Fibre and why does it matter?

Traditional broadband relies on copper telephone lines for the last stretch to your home. Full fibre - also known as FTTP (Fibre to the Premises) - replaces that copper entirely with fibre optic cables, delivering dramatically faster and more reliable speeds.

Why does it matter?

  • Symmetrical speeds - upload as fast as you download, perfect for video calls, cloud backups and gaming.
  • No slowdowns at peak times - fibre doesn't suffer from the congestion that affects copper networks.
  • Future-proof - supports speeds from 100Mbps all the way up to 5Gbps as your needs grow.
  • More reliable - fibre optic cables aren't affected by weather, electrical interference or distance.

At Pine Media, we build and operate our own full fibre network across Sheffield. That means we control quality from start to finish - no middlemen, no excuses.

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